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Title: Creativity management in original television production at the BBC
Author: Nicoli, Nicholas
ISNI:       0000 0004 2701 3338
Awarding Body: City University
Current Institution: City, University of London
Date of Award: 2010
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The primary concern of this thesis is to explore how creativity is managed in original television production at the BBC, and to that end, it seeks to make an original contribution to both organisational creativity management and television production discourses. The thesis offers an extensive literature review that connects cultural production, television production and creativity discourses. The thesis is consequently divided in two sections. In the first, it addresses the major theoretical frameworks of organisational creativity management and television production, and also includes a chapter on methodology. The second aims to explore BBC creativity from three viewpoints. These are, from a historical perspective, from how the BBC is affected by external factors, and from how it attempts to manage creativity of original television production from 2004 onwards. Findings suggest that despite the efficacy of numerous policies regarding how creativity is stimulated at the broadcaster, others are open to criticism. One such policy is the Window of Creative Competition (WoCC). The WoCC requires BBC’s in-house production units and the independent production sector to openly compete for approximately 250 million pounds of annual commissions for original television production. The thesis concedes that the WoCC will lead to a progressive decline in in-house television production and possibly to a decline in UK television creativity. The thesis draws on a wide range of primary and secondary sources. It combines case study explanatory analysis with long-term historical perspectives on organisational changes at the BBC.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: HM Sociology