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Title: Ecological, ethical and charitable concerns : traces of a personal research odyssey
Author: Schlegelmilch, Bodo B.
ISNI:       0000 0004 2701 7646
Awarding Body: University of Manchester
Current Institution: University of Manchester
Date of Award: 2006
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When I was awarded my first professorship, the British Rail Chair of Marketing at the University of Wales, Swansea, I was asked to give an inaugural lecture. Then, back in 1989,1 chose to address the topic "Green, Ethical and Charitable: Another Marketing Ploy or a New Marketing Era? " The lecture sketched the rapid development of the field of business ethics from three angles: academia, companies and consumers. In academia, the fast growing interest in business ethics was reflected in the ballooning of the business ethics literature and the establishment of new professorships and research centres in the UK, the US and Continental Europe. Within companies, attention was placed on the development of corporate codes of ethics and, more widely, on the quest to portray the firm as a good citizen though emphasizing ethics, charitable contributions and environmental responsiveness in their communication. Consumers, finally, remained highly skeptical about the sincerity of such communication efforts and largely dismissed them as another marketing ploy. A paper with the same title as the inaugural lecture was later published much later in 1994 in Perspectives on Marketing Management [Paper No. 1]. Although I also turned to other topics during my subsequent academic career, I maintained an interest in this field until today. But how is it possible to stay faithful to these issues for nearly 20 years? In the following pages, I will attempt to trace my research involvement in the areas of business ethics, consumer ethics, charitable giving and related environmental issues.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.Litt.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available