Title:
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A tough job for Donald Duck : Hollywood, Czechoslovakia, and selling films behind the iron curtain, 1944-1951
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Combining analyses of primary documents housed at American, Russian and
Czech archives, and employing industrial analysis, market analysis, and
analytical tools developed in reception studies, this thesis examines
Hollywood's post-war operations in Eastern Europe, the strategies that were
employed to advance them, and the responses of the indigenous film industries
of Eastern Europe to them. While scholars examining Hollywood's post-war
international activities have focused on western European markets, arguing that
they were of supreme importance to Hollywood, this thesis shows that Eastern
Europe was also central to Hollywood's post-war economic agenda. The major
Hollywood studios, I argue, were, as early as 1944, drawing up highly
ambitious plans to become the dominant player on Eastern European markets,
including the Soviet market, and were working to prevent the Soviet film
industry from expanding into Western Europe. Sitting at the border of East and
West, the small country of Czechoslovakia played a key role in what this thesis
calls Hollywood's Soviet Sphere Project.
By revealing the extent to which expansion into Eastern Europe was
central to Hollywood's short-, medium- and long-term economic objectives,
this thesis offers new insight into Hollywood's domestic and international
conduct during the early stages of the Cold War and reorients understandings
of the relationships between Hollywood and communism. To date, scholars
have focused considerable attention on the lengths to which Hollywood went to
position itself as an anti-communist institution by distancing itself from, and
demonizing, Communists and communism across the late 1940s and 1950s.
However, this thesis shows that Hollywood's relationships to communism and
Communists were more pragmatic, opportunistic, and ambivalent than
previously thought. And, by revealing how Hollywood's Soviet Sphere Project
clashed with global agenda of the Soviet government and film industry, this
thesis complicates notions of Hollywood's worldwide dominance, and
contributes to our understanding of mid-twentieth-century globalization.
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