Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533653 |
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Title: | An exploration of the concept of branding in the higher education sector | ||||||
Author: | Chapleo, Chris |
ISNI:
0000 0001 2419 0388
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Awarding Body: | University of Portsmouth | ||||||
Current Institution: | University of Portsmouth | ||||||
Date of Award: | 2011 | ||||||
Availability of Full Text: |
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Abstract: | |||||||
My research has concentrated on exploring branding in the university context and in particular on examination of the factors affecting the conceptualisation and management of brands, with a view towards identifying brand values applicable to the specific qualities of higher education. This, it is envisaged, will contribute to knowledge in terms of advancing understanding of a gap in the literature (the lack of research conceived specifically for branding educational organisations) as well as informing practice in what is a contemporary and sometimes contentious topic
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Supervisor: | Wheeler, Colin Nigel | Sponsor: | Not available | ||||
Qualification Name: | Thesis (Ph.D.) | Qualification Level: | Doctoral | ||||
EThOS ID: | uk.bl.ethos.533653 | DOI: | Not available | ||||
Keywords: | Marketing, Advertising and Sales | ||||||
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