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Title: An exploration of the concept of branding in the higher education sector
Author: Chapleo, Chris
ISNI:       0000 0001 2419 0388
Awarding Body: University of Portsmouth
Current Institution: University of Portsmouth
Date of Award: 2011
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My research has concentrated on exploring branding in the university context and in particular on examination of the factors affecting the conceptualisation and management of brands, with a view towards identifying brand values applicable to the specific qualities of higher education. This, it is envisaged, will contribute to knowledge in terms of advancing understanding of a gap in the literature (the lack of research conceived specifically for branding educational organisations) as well as informing practice in what is a contemporary and sometimes contentious topic
Supervisor: Wheeler, Colin Nigel Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing, Advertising and Sales