Use this URL to cite or link to this record in EThOS:
Title: Video games, processing fluency and children's choice : Exploring product placement in new media
Author: Hang, Haiming
ISNI:       0000 0004 2701 7232
Awarding Body: Lancaster University
Current Institution: Lancaster University
Date of Award: 2008
Availability of Full Text:
Access from EThOS:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available