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Title: Imagining wealth : Globalisation and the visual language of luxury investigated through a contemporary art practice
Author: Lock, Katrin
ISNI:       0000 0004 2702 5144
Awarding Body: Leeds Metropolitan University
Current Institution: Leeds Beckett University
Date of Award: 2010
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In this practice-based PhD project I investigate the categories of wealth, luxury, aspiration and desire. Through a collaborative approach using artistic means, I explore a range of subjective responses to these categories against the background of the / current global proliferation of cultures produced by the neo-liberal age: 1. Through the analytical approach of a lecture, using contextual images, artist's video andtext, Fairy Tales of Wealth, investigates how the changing landscape of the global rich shapes the visual language associated with luxury and wealth. In this lecture I also identify commonalities between the luxury goods sector and the world of contemporary art such as the mechanisms of value creation and its function as a form of social distinction. 2. In a series of 23 photographs, Service World, I examine car wash businesses in different metropolitan contexts as an example how the semiotics of wealth, big business and success, become inscribed into the urban space. Visual references to global brands play an important part in the layout and presentation of these businesses. The photographic series explores the everyday practice of amalgamating local and global signs as a way to assimilate into local cultures. 3. In the After Gertrude Stein film trilogy, I collaborate with young actors in Johannesburg, Berlin and Brussels, and employ narratives and acting as a methodology to articulate aspirations. The Gertrude Stein script, Dr. Faustus lights the lights, functions as a starting point and methodological reference. By assembling and merging narratives, developed in teamwork and by individual participants, the trilogy stages a multitude of voices. The methodologies applied in this research project uniquely produce and capture local and.translent individual singularities. Yet when seen within the broader context of the research project, these sensibilities also become expressive of globalisation, as is contextualised in the lecture manuscript and the written document.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available