Domain names constitute a valuable key element in electronic commerce. However, some intend to benefit from this fact by registering identical or similar trademarks as domain names, thereby depriving the legitimate owners from obtaining the domain name. This thesis aims to evaluate the protection provided for domain names, by illustrating several models that are under civil, common and international jurisdiction, namely, Jordan, the United Kingdom, the United States and by ICANN. In the first model there are no special regulations. In the second model alternative regulations are applied while, in the third model, a special act is provided; the fourth model constitutes a global protection for specific types of domain name disputes. It is concluded that the absence of a unified legal identity for domain names is the reason why diverse positions are required to protect them; concomitantly, domain name disputes have not been sufficiently addressed, and there is a necessity to provide domain names with a globally comprehensive protection mechanism.