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Title: Soho depicted : prints, drawings and watercolours of Matthew Boulton, his manufactory and estate, 1760-1809
Author: Loggie, Valerie Ann
ISNI:       0000 0004 2695 2640
Awarding Body: University of Birmingham
Current Institution: University of Birmingham
Date of Award: 2011
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This thesis explores the ways in which the industrialist Matthew Boulton (1728-1809) used images of his manufactory and of himself to help develop what would now be considered a ‘brand’. The argument draws heavily on archival research into the commissioning process, authorship and reception of these depictions. Such information is rarely available when studying prints and allows consideration of these images in a new light but also contributes to a wider debate on British eighteenth-century print culture. The first chapter argues that Boulton used images to convey messages about the output of his businesses, to draw together a diverse range of products and associate them with one site. Chapter two explores the setting of the manufactory and the surrounding estate, outlining Boulton’s motivation for creating the parkland and considering the ways in which it was depicted. The third chapter looks at a period of reinforcement of the identity of Soho, exploring the ways in which images were placed and altered in order to convey specific messages to particular audiences. Chapter four examines printed portraits of Boulton and argues that images of Boulton himself also came to stand for his factory and his products.
Supervisor: Not available Sponsor: AHRC
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: ND Painting ; TS Manufactures ; HN Social history and conditions. Social problems. Social reform ; NC Drawing Design Illustration ; NE Print media ; DA Great Britain