Use this URL to cite or link to this record in EThOS:
Title: E-commerce technology acceptance (ECTA) framework for SMEs in Middle Eastern countries with reference to Jordan : empirical evidence from electronic commerce in SMEs
Author: Al Haraizah, Ahed Saket
ISNI:       0000 0004 2692 8333
Awarding Body: Kingston University
Current Institution: Kingston University
Date of Award: 2010
Availability of Full Text:
Access from EThOS:
Access from Institution:
Technology has transformed many aspects of business and market activities. Internet is one of the most important technologies, which have created a global digital economy with new opportunities. One of the most noticeable changes of business is e-commerce. E-commerce enables business to sell products and services to consumers on global basis. A prominent role of electronic commerce is that it assists firms to compete, have access to new markets and extend the geographic reach of their operations. An adoption of appropriate technology can lead the company to greater business competency, improve its business performance, and ensure it retains its competitive advantages. Despite this awareness, many SME in the developing countries in the Middle East have yet to fully embrace this adoption of ecommerce in the running of their business. The problem in this research is to identify and bring together in one framework the appropriate issues, variables, components and concepts that need to be addressed to encourage, motivate and enable SME's in Middle Eastern countries to adopt electronic commerce technology in the running of their businesses. The existing innovation adoption models are inadequate in appropriately explaining which factors are involved in the adoption decision, and are particularly insufficient with respect to small and medium sized enterprises (SMEs) and further, less research is available in the context of Middle Eastern countries. The aim of this study is to develop a comprehensive research framework called Electronic Commerce Technology Acceptance (ECTA) framework, which can be utilised for discovering the factors affecting the adoption of e-commerce innovation and to apply this framework for empirically testing the adoption of e-commerce application by SMEs in Middle Eastern Countries. The ECTA framework contains fourteen potential determinant factors covering four phases: social stimulus, cognitive response, affective response, and behavioural response. This empirical study was conducted through survey research and the sample was drawn by means of systematic sampling technique. The empirical data were collected by using self-administrated questionnaires and semi-structured interviews. The data analysis was based on 400 Jordanian SMEs; also data analysis was based on multivariate statistical techniques encompassing multiple linear regression, simple linear regression, one-way ANOVA, and stepwise regression. Miles and Huberman approach and Leximancer software were used for the qualitative data analysis. The findings of the study reveal significant insight into understanding the adoption of electronic commerce by SMEs.This research has developed, presented and evaluated the ECTA framework. This framework has been shown to be very viable and useful. The framework can he used as a tool to enable Technology innovation and adoption scholars to encourage and advising SMEs to adopt appropriate ecommerce technology to improve their business performance. Suggestions are made to improve the framework with future work to apply this framework in more SMEs. A strategy is suggested for policy makers to make use of these findings to improve the adoption of ecommerce in Jordon. The findings from this research show that the ECTA framework is beneficial to both governmental and private sectors who intend to accelerate the adoption rate of electronic commerce implementations and their relevant components among SMEs in Jordan.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Computer science and informatics