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Title: Consumer confidence in e-commerce : the need for reform in the UAE
Author: Alhassan, Khalid A. A.
ISNI:       0000 0004 2689 6722
Awarding Body: University of Aberdeen
Current Institution: University of Aberdeen
Date of Award: 2009
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The current thesis argues that the current legal framework in the UAE does not provide online consumers with an adequate level of protection to safeguard them from certain threatening issues in the business-to-consumer e-commerce sector in transactions carried out both within the jurisdiction of the UAE and cross-border.  This argument is triggered due to the absence of specialised rules to deal with such matters which plays a critical role in improving and maintaining consumer confidence in the online market; bearing in mind the advanced status of the European legal framework achieved in this regard. The remarks of the present thesis are going to be based on a detailed review of consumer protection legal framework in the EU regarding certain issues, namely unfair terms, prior information and processing the contract, data protection and misleading advertising, focusing on only relevant rules that deal with certain threats analysed in the current thesis.  Reviewing the EU experience will cast the focus on existing weaknesses in the consumer protection legal framework in the UAE. Eventually, the present thesis will conclude with recommendations to be adopted in the UAE to draft a comprehensive set of rules to deal with arising challenges in the online market in the UAE and improve consumers’ confidence in B2C e-commerce and maintain their interests.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Electronic commerce