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Title: Asia extreme : the marketing and critical reception of cult Asian Cinema in the UK
Author: Martin, Daniel
ISNI:       0000 0004 2690 4980
Awarding Body: University of East Anglia
Current Institution: University of East Anglia
Date of Award: 2009
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This thesis is concerned with the growing Western market for Japanese, Korean and Hong Kong cult film. There is an increasing appetite among audiences and academics for Japanese horror, violent Korean cinema, and postcolonial Hong Kong crime films. However, while the vast majority of academic research on the subject of contemporary Asian cinema is concerned with textual analysis and appreciation of the films, this thesis examines the marketing of these films to determine how and why they have become so visible, and discusses their critical reception in order to explore the changing cultural status of these films among the British critical community. This research covers a five-year period, and is focused on the activities of the distribution company Metro-Tartan and their incredibly influential "Asia Extreme" brand. Through a series of case studies of individual film releases and other exhibition events, this thesis will unpack the strategies of cult Asian film promotion and consumption in the context of theories of horror cinema, reception studies, and Orientalism.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available