Use this URL to cite or link to this record in EThOS:
Title: Consumer-based heritage brand equity : Conceptualisation and measurement
Author: Al Balushi, Maha Khamis
ISNI:       0000 0004 2689 6896
Awarding Body: The University of Manchester
Current Institution: University of Manchester
Date of Award: 2010
Availability of Full Text:
Access from EThOS:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available