This thesis sets out to explore limitations of the role undertaken by 'technology transfer' agencies in their contribution to successful innovation in UK industry. In particular it identifies the limitations arising from the widely used approach of maximising information Accessibility. A conceptual device is introduced to distinguish the existing emphasis on access to information about technology, from a more interactive and customer centred strategy - Using this simple conceptual model a more detailed analysis of the mismatch between the needs of potential innovators and the activities of information centred technology transfer agencies is undertaken by the use of both survey techniques and a case-study of one particular agency. The results of this analysis suggest that the Accessibility strategy by itself fails to address many of the issues and concerns that UK industry has about innovating and reinforces the need to adopt the more consumer need centred and interactive approach suggested by the model. The implications and potential requirements of such an approach are further developed with respect to transfer agencies and government and European Commission policy.