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Title: Political marketing : segmentation, brand and competitive strategies in the UK
Author: Smith, Gareth
ISNI:       0000 0004 2682 9642
Awarding Body: Loughborough University
Current Institution: Loughborough University
Date of Award: 2009
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Business and Management not elsewhere classified