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Title: Airline Development Strategies and Feasibility Study on Establishing a Low Cost Carrier in Taiwan
Author: Chiu-Hua, Chang
ISNI:       0000 0004 2680 340X
Awarding Body: City University
Current Institution: City, University of London
Date of Award: 2009
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While Low Cost Carriers (LCCs) are prevalent and mature in Europe and North America, the business model of LCCs has only recently started to take hold in Asia, and in recent years, more and more airlines would like to operate the LCC model on Asian region routes. The research examines whether or not LCCs are suitable for operation in Taiwan, as well as developing airline strategies in respond to some recent changes in airline market and political conditions in the country. Firstly, the research illustrates not only the current regulation and marketing situations between Taiwan and other Asian countries, but also reviews the historical data of passenger numbers and load factors of the main airlines since the year 2000. Secondly, the research surveys the views of three different interviewees, CAA Taiwan, airline executives, and passengers to analyse what they expect from an LCC. Thirdly, in order to maximise an LCC's efficiency, the research establishes a yield management system for LCCs and uses it for modifying the operation and precisely calculating operating cost. In addition, it also studies the successful and failed cases in Europe and the U. S. to understand the key points to success in a competitive market. Although the current environment in Taiwan may not be ideally suitable for LCC development, Taiwanese airlines are still able to learn how to reduce costs and improve their sales model from the experience of the LCC revolution. Moreover, the air link between Taiwan and China is likely to be a significant potential market in the future
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available