| Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511170 |
|
|||||
| Title: | Universal celebrity endorser and interaction between perceived celebrity image (PCI) And perceived brand image(PBI) across national boundaries | ||||
| Author: | Pajvani, Mehulkumar |
ISNI:
0000 0004 2681 9049
|
|||
| Awarding Body: | University of Leeds | ||||
| Current Institution: | University of Leeds | ||||
| Date of Award: | 2009 | ||||
| Availability of Full Text: |
|
||||
| Abstract: | |||||
|
No abstract available
|
|||||
| Supervisor: | Not available | Sponsor: | Not available | ||
| Qualification Name: | Thesis (Ph.D.) | Qualification Level: | Doctoral | ||
| EThOS ID: | uk.bl.ethos.511170 | DOI: | Not available | ||
| Share: | |||||