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Title: Universal celebrity endorser and interaction between perceived celebrity image (PCI) And perceived brand image(PBI) across national boundaries
Author: Pajvani, Mehulkumar
ISNI:       0000 0004 2681 9049
Awarding Body: University of Leeds
Current Institution: University of Leeds
Date of Award: 2009
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available