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Title: Strategies for economically sustainable resist dyeing industries in Abeokuta, Ogun State, Nigeria
Author: Amebode, Adetoun Adedotun
ISNI:       0000 0004 2677 985X
Awarding Body: University of Southampton
Current Institution: University of Southampton
Date of Award: 2009
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Nigerian textile and clothing industries is face with crisis under the pressure of influx of smuggled second-hand clothing and cheap and poor quality of Chinese textiles. The situation has resulted to closure of many textile industries and massive unemployment with inability of the few existing industries to compete favourably base on price. The study was carried out in Abeokuta among tie-dye/batik practitioners and consumers of tie-dye/batik products with the aim to examine the challenges facing the resist dyeing industries. The research method is divided into three: Theoretical- this involves using secondary data from books, journal, newspaper, and the web to gather background information; Statistical- this involves the use of questionnaire to gather primary data. The data collected was analysed using SPSS (Statistical Package for Social Scientist); and Visual- this entails the use of images to establish facts and make judgement on the basis of the facts discovered. The findings revealed that the challenges facing the practitioners are multi-facet ranging from poor educational status, lack of adequate training/re-training programmes, poor financial status, low customers’ patronage, poor management and marketing skill, lack of adequate and functional social amenities, low purchasing power of consumers who often buy on credit and pay on instalment (some don’t bother to pay their debt), increased competition from smugglers of second-hand clothing and imported Chinese textiles, poor/ no knowledge of information technology, low access to international/ overseas markets and minimal willingness to take risk. Consumers of tie-dye/batik are pertinent to the study. The findings from the consumers shows that about half of the consumers interviewed cannot afford to buy clothes monthly while slightly more than half buy clothes on credit and pay on instalment. The industry has being affected with change in taste of consumers, consequently one third of the consumers do not patronise tie-dye/batik fabrics. Consumers pointed out that tie-dye/batik fabrics are not colourfast and the designs are too common (frequently seen). Consumers also complained of poor customers services of the practitioners. Base on the findings, the study proposes holistic approach to the challenges. A sustainable model of five major pillars (Continuous innovation, Customer Relationship Management, Government Policy Support, Networking and Practitioners Personal Capacity Development) is proposed. Absence of any of the pillar will result to sustainability collapse of tie-dye/batik industry. Other model being proposed include establishment of an Export Centre with an effective and efficient two way communication model; EVIPI an acronym of English words to stimulate innovative entrepreneurial drive in niche marketing, a model for internal secondhand clothing to revisit the pass me down clothing culture among the Yoruba and a networking model to complement each other for development.
Supervisor: Makhoul, Bashir Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: HF Commerce ; TT Handicrafts Arts and crafts