| Use this URL to cite or link to this record in EThOS: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.507962 |
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| Title: | Who's in the mood for funny business? : context effects, consumer personalities and the role of humour in advertising | ||||||
| Author: | Donnelly, Edward Gerald |
ISNI:
0000 0004 2680 4445
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| Awarding Body: | University of Edinburgh | ||||||
| Current Institution: | University of Edinburgh | ||||||
| Date of Award: | 2002 | ||||||
| Availability of Full Text: |
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| Abstract: | |||||||
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No abstract available
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| Supervisor: | Not available | Sponsor: | Not available | ||||
| Qualification Name: | Thesis (Ph.D.) | Qualification Level: | Doctoral | ||||
| EThOS ID: | uk.bl.ethos.507962 | DOI: | Not available | ||||
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