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Title: Who's in the mood for funny business? : context effects, consumer personalities and the role of humour in advertising
Author: Donnelly, Edward Gerald
ISNI:       0000 0004 2680 4445
Awarding Body: University of Edinburgh
Current Institution: University of Edinburgh
Date of Award: 2002
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available