Title:
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Aligning Purchasing Strategy with Business Strategy for Mnaufacturers
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The importance of aligning purchasing strategy with business strategy is argued
through a literature review. Different business strategies will lead to different
competitive priorities, some purchases will have a greater impact on the competitive
priorities of the business and suppliers cannot be expected to achieve optimal
performance in everything they do, especially at day one. To analyse these
differences in priorities in the context of strategic purchasing, current portfolio
models have been introduced. However, weaknesses are seen in the exiting models.
This thesis develops a purchasing portfolio model to support competitive advantage
through purchasing strategy. The research considers five case studies in South Korea;
four elevator manufacturers and one electric water boiler manufacturer. The thesis
presents the application of the Analytic Hierarchy Process (AHP) to prioritise the
components of an electric traction elevator in the context of their importance to the
business strategy of the manufacturer. This is the first step in the formulation of the
manufacturers' purchasing strategies. The relative importance of the competitive
elements in the form of quality, cost, availability and time are first established for the
manufacturers' business strategies, along with the relative importance of the subcriteria
used to measure these elements. The components of the elevator are then
assessed to see which have the greatest impact on these sub-criterion measures to
establish component priorities and groupings to guide those forming the purchasing
strategy. Secondly, a purchasing portfolio model is developed for purchasing strategy.
Two dimensions are used, one related to the importance of a purchase, 'component
value' and one related to the nature of the supply, 'supply risk'. It is argued that
'component value' is a relative measure based on qualitative measurement whereas
'supply risk' is an absolute measure. For 'component value' the AHP is suited.
However, the AHP is not appropriate for assessing the supply risk associated with an
individual component, which should be measured independently or directly, so the
'supply risk model' is introduced. Two case studies in the elevator manufacturing
industry are used to demonstrate the application of the portfolio model. This reveals
how two companies that appear on the surface to be facing the same situation
actually face different situations that require different purchasing strategies. Finally,
the 'lean & agile component model' is developed using two dimensions, 'leanness'
and 'agility'. The model is applied to one of the elevator manufacturers and the
electric boiler manufacturer to demonstrate how functional and innovative products
require different component purchasing strategies. This reveals some notable
differences in the component characteristics in the 'lean & agile component models'
of the two different manufacturers, and therefore differences in the purchasing
strategies derived for the companies. The case studies support the argument that
when purchasing strategies are developed, a manufacturer must consider its
components' characteristics to support its business strategy, and therefore its
manufacturing strategy, for competitive advantage.
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