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Title: Myth, signs and progress : doing e-commerce in the UK ceramic industry
Author: Hinde, Thea
ISNI:       0000 0004 2678 6777
Awarding Body: Keele University
Current Institution: Keele University
Date of Award: 2004
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'E-commerce' is conventionally understood as referring to a discrete set of Internet-related business practices, with discussions focused on their potential to improve business practices. However following qualitative interviews in the UK ceramic industry, it is clear that in this context, 'e-commerce' is used to refer to a wide range of activities often bearing little or no relation to the Internet. Despite involving significant costs and sometimes adversely affecting the business, these 'e-commerce' activities are pursued unquestioningly and largely enthusiastically.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available