Theorists and practitioners alike recognise knowledge as the principal source of value in today's knowledge economy. The timely and effective dissemination of knowledge throughout the firm is a pre-requisite for strategic advantage in today's competitive economic environment. However, motivating employees to share their knowledge remains a prime concern for many firms today. Past research on knowledge sharing has failed to emphasize the importance of ownership in influencing human attitudes, motivation and behaviour. A direct consequence of this failure is that the devising of effective incentives for knowledge sharing remains unclear.