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Title: The meaning of 'Kod-sa-na-faeng' : an interpretive exploration of consumers' experiences of television programme product placement in the United Kingdom and Thailand
Author: Tiwsakul, Rungpaka
ISNI:       0000 0004 0123 348X
Awarding Body: University of London
Current Institution: Royal Holloway, University of London
Date of Award: 2008
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available