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Title: The effects of brands and country of origin on consumers' buying intention in Saudi Arabia
Author: Al-Rajhi, Khalid Sulaiman
ISNI:       0000 0004 2671 6365
Awarding Body: University of Glasgow
Current Institution: University of Glasgow
Date of Award: 2008
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The final limitation was related to the difficulty of conducting the focus group in such a conservative country, particularly when the participants were women, as was the case in this research. Suggestions are made for further studies that could enrich the literature in this area. These are, firstly, that the differential relevance and importance of the different dimensions of the COO and branded product constructs for different products and different consumers’ require further examination. Secondly, methodologically, more comprehensive analytical models could be used and, lastly, a full re-modelling of the research model utilised in this study is suggested.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: HF Commerce ; HC Economic History and Conditions