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Title: National identity and ideology in the design of postage stamps of China and Taiwan 1949-1979
Author: Huang, Yu-Chin
ISNI:       0000 0004 2668 747X
Awarding Body: School of Oriental and African Studies (University of London)
Current Institution: SOAS, University of London
Date of Award: 2007
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Postage stamps are exclusively made by a country that is recognized by other members of the international community. Governments have always utilized these tiny images as national and international propaganda. By 1949, the Chinese Communist Party effectively controlled the Chinese Mainland and established the People's Republic of China (PRC), while the Nationalist Party fled to Taiwan to resume its Republic of China (ROC). The PRC and the ROC simultaneously asserted their sole legitimate succession to the Chinese regime, and both countries' postal authorities utilized postage stamps to build their own Chinese national identity and engage in a long-term propaganda war. In this thesis, I will firstly analyze both the production and consumption of postage stamps in Chapter Two and Chapter Three. The production of postage stamps is always conducted by the postal authorities, responsible for planning and designing postage stamps. However, it is also inevitably affected by stamp collectors' taste and need as well as by domestic and international stamp markets. Even though ordinary postage stamp users, stamp collectors and stamp merchants are the main agents in the consumption of postage stamps, they are also the marketing targets of the postal authorities. Therefore, my approach to the study of postage stamps coordinates top-down and bottom-up strategies in order to obtain a full picture of this aspect of discourse on Chinese national identity in both countries. Following the study of the historical background both countries' postal services, Chapter Four explores how these two countries drew national leaders and national territory and designed Chinese visual characteristics in postage stamps, discussing the construction of each regime's political, geographical and cultural identity. By comparing five sets of stamp themes, including people, anniversaries, international relations, sport and the overseas Chinese, Chapter Five analyzes political, historical and ethnic identity in postage stamp designs of the 'two Chinas'.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available