Dress whether traditional or contemporary is a visual symbol that communicates the identity of individuals and groups who share a common background and heritage. This study identified that the usage of traditional dress in the Ghanaian society functions as an important medium for social differentiation in terms of identity construction which is communicated through its symbolic meaning. Traditional dress for women, known as "slit and kaba", previously consists of two pieces of cloth and a semi-fitted blouse which requires no standardised sizing and fit requirements but as this dress has undergone an evolution process into a skirt and blouse with western features, the fit and manufacturing quality has become increasingly important. The usage of this dress for both formal and informal functions and its evolution places importance on its overall production quality and fit.