Researchers posit that maximum benefit will accrue if there is a fit between the firm's strategies and its Advanced Manufacturing Technology (AMT) difftision. The existing literature discusses how the investment of AMT should be consistent with manufacturing strategy, however little attention has been given to an empirical examination of the link between manufacturing strategy and AMT, and the implications of the fit between these two on manufacturing performance. This thesis addresses that gap in the literature and thus seeks to examine the link between manufacturing strategy and AMT, and how the alignment between these two variables can affect the manufacturing performance.