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Title: An environment for protecting the privacy of e-shoppers
Author: Galvez-Cruz, Dora Carmen
ISNI:       0000 0004 2669 4936
Awarding Body: University of Glasgow
Current Institution: University of Glasgow
Date of Award: 2009
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Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of personal and sensitive information. Preserving one's privacy while e-shopping, especially when personalisation is involved, is a big challenge. Current initiatives only offer customers opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE) which empowers customers to disclose information safely by facilitating a personalised e- shopping experience that protects their privacy. Evaluation delivered positive results which suggest that such a product would indeed have a market in a world where customers are increasingly concerned about their privacy.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: QA76 Computer software