This study looks at the ongoing exchange of information among dairy goat keeping communities in Kenya. Its aim is to understand the mechanism of communications between farmers and to consider how this mechanism could be used to scale up development initiatives in order to create maximum impact among poor farmers. The field study was carried out in Meru Central and South districts in Kenya between September 2005-August 2006. Based on the research questions, it employed a combination of qualitative and quantitative methods (for purpose of triangulation) using Focus Group Discussions (n=16), structured questionnaire interviews (n=144) and Repertory Grid interviews (n=124) to obtain data on information exchange processes among rural dairy goat farmers. The study provides and tests a conceptual and methodological framework for eliciting and studying features of the ongoing information exchange. A similar framework can also be used in evaluating the effectiveness of farmer-to-farmer extension communications in rural development.