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Title: Contextualising media power: the case study of media stigmatisation of youth in Hong Kong
Author: Cheung, Chi Wai
ISNI:       0000 0001 3543 2266
Awarding Body: University of Leeds
Current Institution: University of Leeds
Date of Award: 2008
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This thesis aims to develop more sophisticated understandings of the ideological power of advanced capitalist media. Literature review distinguishes two traditional theoretical approaches in critical media studies, namely radical functionalism and radical pluralism. Both approaches tend to offer over-generalised and bipolar analyses - power struggles over the media tend to be conceptualised as either insignificant or intense, media texts as either hegemonic or polysemic, and audiences as either non-critical or critical. Recent scholarship has aimed to go beyond this rigid theorisation. It is in this theoretical context that this thesis proposes an open research model - the radical contextualist model - to analyse and theorise the complex ideological role of the media. This model refuses bipolar and totalising understandings of the media and stresses the complex contextual, historical and negotiated nature of media power. Specifically, the radical contextualist model provides nuanced conceptual tools to examine systematically (1) the range of potential forces shaping media production in particular sociohistorical contexts, (2) various modes of textual polysemy, (3) different dimensions of audience negotiations, and (4) how production, text and audience are interlinked in contextual terms.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available