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Title: Country of origin effects on consumer behaviour with specific reference to Pakistan
Author: Khan, Hina
ISNI:       0000 0001 3598 2479
Awarding Body: University of Salford
Current Institution: University of Salford
Date of Award: 2006
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Research has shown that country of origin (COO) effects do have a measurable influence on consumer preference formation and on purchase decisions. They serve as a cue in evaluating product performance and specific product or service attributes, based on perceptions of country stereotypes and/or on past experiences with products and services from a particular country (Bilkey & Ness, 1982). However, the nature and direction of these effects varies significantly in the marketplace.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available