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Title: Analysing and conceptualising online shopping behaviour in the UK
Author: Xu, Xingang
ISNI:       0000 0001 3573 9479
Awarding Body: University of Manchester
Current Institution: University of Manchester
Date of Award: 2008
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The rapid growth of the B2C e-commerce leads to the understanding of consumers' online shopping behaviour becoming increasingly crucial to facilitate e-retailers in setting effective marketing strategies. This research investigates variables that affect consumers' online shopping behaviour. Based on their underlining interrelationships, these variables are further conceptualised as sociodemographic determinants, attitudes towards online shopping, previous online shopping experience, online shopping motivations, online information search and online purchase intention. A prototype online shopping consumer behaviour model is further developed to aid the understanding of consumer behaviour in the online shopping context.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available