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Title: Identifying factors that determine cross-buying intention for financial services
Author: Soureli, Magdalini
ISNI:       0000 0001 3472 3803
Awarding Body: University of Manchester
Current Institution: University of Manchester
Date of Award: 2007
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The marketing literature is rich in studies, but lacks strong models, on factors leading to cross-buying. Criticism of this literature lies in the focus on relationship depth and length rather than breadth. Most importantly, the majority of the previous relevant Studies have only implied the relationship between potential factors and cross-buying: there have been few established links confirmed by research data.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Retail banking