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Title: Adoption of mass customisation in on-line environments:
Author: Wolny, Julia
ISNI:       0000 0001 3571 3631
Awarding Body: University of Salford
Current Institution: University of Salford
Date of Award: 2005
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The overall aim of this study is to examine the determinants of consumer adoption of apparel mass customisation in the Internet environment. Mass customisation is conceptualised here as a technology-enabled business strategy to provide individualised products/services to consumers on a 'mass' basis. Although much research has been conducted on the supply side of mass customisation (e.g. Pine, 993; Spring and Dakymple, 2000; Piller and Tseng, 2003), the consumer perceptions of such shopping strategy have not received comparable attention.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available