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Title: NPD in Indigenous Chinese Compaines and its deployment within the chinese economy
Author: Zhang, Xiaohuan
ISNI:       0000 0001 2431 7588
Awarding Body: University of Salford
Current Institution: University of Salford
Date of Award: 2005
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The thesis aims to examine and explore NPD activities within China and establish whether Western interpretation of NPD is appropriate to indigenous Chinese companies, engaged an economy which is entering an era of globalisation. The research is based on ten case studies undertaken within five industrial sectors: lighting (light fabrication), watches (personal consumer products), white goods, automotive and telecommunications.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available