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Title: An investigation into customer loyalty and relationship marketing : case UK grocery retailing and telecommunication sectors
Author: Boukhobza, Tahar
ISNI:       0000 0001 3472 0805
Awarding Body: University of Salford
Current Institution: University of Salford
Date of Award: 2005
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This research investigates customer loyalty and relationship marketing theories into two different commercial sectors in the UK, namely grocery retailing and telecommunication. The study is divided into two major parts. The first part examines consumer perceptions of customer loyalty schemes and explores the nature and extent of relationship development in the UK retail grocery sector. Aspects of the Interaction Approach, historically developed and confined to organisational contexts, were used as a conceptual framework for assessing the level of these relationships.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Built and Human Environment