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Title: The geographies and audiences of place marketing: Trieste's bid for the 2008 world expo
Author: Colombino, Annalisa
ISNI:       0000 0001 3560 8997
Awarding Body: Open University
Current Institution: Open University
Date of Award: 2008
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This thesis examines the geographies, temporalities and audiences of place marketing through a study of Trieste's (Italy) bid for the 2008 World Expo. In exploring the production and circulation of place-marketing images in various contexts, I discuss how different geographies and temporalities shape the implementation and outcomes of an image-enhancing initiative, and affect the specific the way in which a place markets itself to different audiences.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available