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Title: Understanding and predicting consumer boycott participation: A n extension of the theory of planned behaviour
Author: Farah, Maya F.
ISNI:       0000 0001 3457 190X
Awarding Body: University of Manchester
Current Institution: University of Manchester
Date of Award: 2008
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Despite a worldwide growth in the number of boycott campaigns, the results of boycott studies are still inconclusive. One explanation is that the motives behind individual participation in such campaigns have been largely ignored. An exhaustive review of literature around socio-cognitive theories produced a suitable model with which to research consumer boycotting.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available