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Title: Managing marketing practices in asymmetrical institutional duality: evidence from British and Chinese MNC subsidiaries.
Author: Guo, Xijia
ISNI:       0000 0001 3522 5128
Awarding Body: Strathclyde
Current Institution: University of Strathclyde
Date of Award: 2008
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This dissertation refines a newly developed concept in the literature of institutional theory, institutional duality, focusing on its primary assumption - institutional distance and its essence of conflict. In so doing, it aims to better understand the interaction between MNC subsidiaries and the fragmented contextual environments they face.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available