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Title: Consumer evaluation of retail brand stretches : a study of retail brand extension fit
Author: Edelman, Daniel J.
ISNI:       0000 0001 3438 1460
Awarding Body: University of Manchester : UMIST
Current Institution: University of Manchester
Date of Award: 2003
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available