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Title: Visual surreal languages in western poster art
Author: Arslan, Dogan
ISNI:       0000 0001 3429 8392
Awarding Body: University of East London
Current Institution: University of East London
Date of Award: 2006
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In this thesis, I investigate the main characteristics and techniques of the visual language of Dada and Surrealism and how they have survived and evolved in the realm of graphic design, especially in contemporary poster art. I also analyzed how Dada and Surrealist irrational humor has been transformed and activated into today's poster art, to support my claim that there are unique parallels and similar visual relationships. In my thesis methodology, I used one-on-one interviews with some of the poster artists whose work I analyzed. I also compared the work of specific artists with aspects of the visual language of Dada and Surrealist art. In my first section, I explored Dada's anarchistic and destructive juxtaposed photomontages, which created certain visual forms like hybridization, metamorphosis, and the contrast between large and small and high and low. I analyze how these visual languages and techniques like photomontage have been transformed and used in contemporary poster art. In my second section, I discuss paintings of Magritte in relation to mystery, the absurd and the irrational, some of the basic feature of Surrealism. Magritte's artwork also used similar visual languages and approaches to Dadaists like Heartfield in his photomontages. I also found that contemporary poster artists like Olbinski and Glaser interpreted Magritte's visual approaches and methods in their poster designs. 11 In the last section, I argue that the absurdness, irrationality and subversive humor found in Dada and surrealism, and formed by juxtaposed type of images and created by means of the collage principles, had parallel in contemporary poster art. I believe that my findings, outcomes and identifications based on comparisons, analysis and investigations will help design students, practitioners, scholars, and art enthusiasts in understanding and conceiving certain visual languages, methods, and approaches that I found to exist among Dada, Surrealism and the modem poster.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available