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Title: 'You created a monster' : perceptions of the entrepreneurial process
Author: Wade, Glenis Denise
ISNI:       0000 0001 3549 7326
Awarding Body: Manchester Metropolitan University
Current Institution: Manchester Metropolitan University
Date of Award: 2008
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This thesis develops an understanding of the contextual factors which influence entrepreneurship (Reynolds and White, 1991). It is based on a study often individuals who participated in the New Entrepreneur Scholarship (NES) at Manchester Metropolitan University Business School (MMUBS). This group are referred to throughout the thesis as NES Alumni Manchester Arts and Creatives (NAMAC). In-depth interviews are used to obtain information on their perceptions of key influences on the process of start-up including norms, attitudes and values. The aim ofthe research is to better understand the social, historical and contemporary features that are linked to the entrepreneurial process from those actively engaged in business start-up. This involves highlighting perceptual elements that could restrict or enable successful new venture creation. Because the New Entrepreneurship Scholarship (NES) is orie ofthe UK Government's main initiatives for dealing with disadvantage and social exclusion the conclusions have policy implications relating to future development of enterprise support. The research is informed by an analysis of empirical and conceptual studies from a range of disciplines including management, entrepreneurship as well as social and organisational psychology. Drawing on longitudinal data collected from one-to-one and group interviews, the project adopts Ajzen's (1991) attitude to behaviour framework to analyse their perceptions of contextual factors linked to business start-up. The thesis examines the nascent entrepreneurs' perceptions during four business start-up ,' actions: gathering a start up team (GST), serious thoughts about the business (STB), devoting full time (DFT) and generating first sales (GFS). The findings reveal that some business start-up activities are viewed as problematical rather than opportunity facilitating .by the NAMACs. It is suggested that disadvantages in their backgrounds serve to inhibit their efforts in starting a business. The study especially reveals the complexity and contradictory factors associated with individuals making the transition from unemployment (or marginal employment) into a role defined as 'entrepreneurship'. The thesis constructs a model ofexpectations associated with new venture creation. It is referred to as stakeholder expectations ofthe entrepreneurial process (SEEP) model. Furthermore, the thesis introduces a typology that summarises the ambivalence NAMACs have towards their startup actions. Finally, it is suggested that a better understanding ofthe tensions associated with this transition will aid individual entrepreneurs, enterprise practitioners as well as policy-makers and politicians.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available