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Title: Foreign market entry strategies in emerging markets and the quartet bargaining relationship : a study of the entry of telecommunications multinationals in Vietnam
Author: Binh, Pham Phu
ISNI:       0000 0001 3464 5243
Awarding Body: University of Leeds
Current Institution: University of Leeds
Date of Award: 2007
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Dynamic changes, non-market strategies, and multilateral entry interactions are new contextual challenges to the established international business theory. Investigating foreign market entry strategies of multinationals in the context of dynamic changes and multilateral interactions, the study finds agap of knowledge in understanding MNCs' entry strategies into emerging markets where the said context is most critical. Hence, the study focuses on trying to give better comprehension of how MNCs' entry strategies can be better understood and predicted in this p~icular context. An extended theoretical framework - the Quartet Bargaining Relationship model, is developed. by this study to take into account all the above perspectives. A specific emerging market - Viet Nam, with its liberalising telecommunications services industry, is chosen as the context for the empirical examination of the new theoretical extension. Based on case study methodology, the theoretical replication across three chosen cases gives strong support for most of the propositions. The results can help explain how these quartet interactions have determined the MNCs' entry in the emerging market. Findings, especially those regarding the MNCs' inadequate utilisation of real options as a component of the entry strategy, offer insightful managerial implications as well as direction for further research in this topic.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available