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Title: Presentation context effects upon young adolescent girls' body image perception
Author: Thomas, Angela Denise
ISNI:       0000 0001 3517 4156
Awarding Body: University of Leeds
Current Institution: University of Leeds
Date of Award: 2007
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The media's portrayal of thin-ideal images has fre.quently been linked to body dissatisfaction in females. Theory and empirical evidence suggests that adolescent girls may be particularly vulnerable to experiencing adverse effects after exposure to such images. Thus far thin-ideal images have been considered in isolation and their presentational context has not been taken into account. In response to an observed media trend of accompanying thin-ideal images with body-focused commentary, the aims of this study were to investigate the effects of viewing thin-ideal imagery with commentary upon a young adolescent audience. One hundred and thirty six girls (mean age 13.0) from state. secondary schools in the . North of England participated. They viewed one of three booklets: non-body focused imagery, or . thin-ideal images of celebrities, either with or without body focused comment\ry. Pre and post measures of affect and body dissatisfaction were taken. A background information booklet covering trait shape and weight concerns and magazine consumption was also administered. No main effects of condition were found, but participants with high levels of existing shape and weight concerns responded differently to the exposure. There was a significant . . . interaction between levels of shape and weight concerns and exposure group, with participants with high concerns feeling more overweight after viewing the thin-ideal images. There was also a significant effect of both condition and level of 'shape and weight concerns upon changes in the participant's perception of their own body shape. Participants with high shape and weight concerns decreased their perception of their shape after viewing the thin-ideal images. Possible reasons for the absence of a main effect 'are discussed and potential solutions, such as using an older participant group, are offered. The importance of considering the differential effects of viewing thin-ideal images depending upon the vulnerability characteristics of the audience is highlighted. It is recommended that research continues to explore the potential impact of the presentational context of thin-ideal media images. In order to tie this research to existing theory, it is suggested that outcome measur~s to reveal cognitions are included and more detailed information regarding levels of 'thin-ideal internalization' and perceived control is obtained.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available