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Title: Business-to-business advertising effectiveness in the Web context.
Author: Kiani, Gholam Reza.
ISNI:       0000 0001 3598 9179
Awarding Body: Henley Management College
Current Institution: Henley Business School
Date of Award: 1999
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Internet; E-commerce; Website design