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Title: Customer relationship management implementation : the changing role of marketing
Author: Reid, Andrea Margaret.
ISNI:       0000 0001 3512 5848
Awarding Body: Queen's University Belfast
Current Institution: Queen's University Belfast
Date of Award: 2008
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available