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Title: A Perceived Risk Model of Industrial Buyer Behaviour: the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing.
Author: Newall, J. A.
ISNI:       0000 0001 3442 9233
Awarding Body: Cranfield Institute of Technology
Current Institution: Cranfield University
Date of Award: 1975
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available