Use this URL to cite or link to this record in EThOS:
Title: A theoretical and empirical investigation of methods of allocating advertising expenditures regionally.
Author: Mitchell, L. A.
ISNI:       0000 0001 3412 1503
Awarding Body: Cranfield Institute of Technology
Current Institution: Cranfield University
Date of Award: 1979
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available