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Title: Competitive consumer advertising and the measurement of its effectiveness: A methodological and empirical exploration of some issues.
Author: Barnard, N. R.
ISNI:       0000 0001 3445 632X
Awarding Body: Cranfield Institute of Technology
Current Institution: Cranfield University
Date of Award: 1978
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available