Use this URL to cite or link to this record in EThOS:
Title: Study of consumer clothing behaviour and its relevance to the successful fashion product development
Author: Rocha, Maria Alice Vasconcelos
ISNI:       0000 0001 3529 5695
Awarding Body: University College for the Creative Arts, Rochester/University of Kent
Current Institution: University of Kent
Date of Award: 2007
Availability of Full Text:
Access from EThOS:
Access from Institution:
Previous research highlighted consumer dissatisfaction with fashion clothing products on offer. There is a lack of information about real consumers needs due to the industry standards of beauty and behaviour as well as a constant rush for innovation that feeds fashion cycles. This research identifies the elements that will enable fashion clothing companies to become more inclusive, and aims to find a methodological relationship between the stakeholders in the fashion industry: consumers, designers and companies. The research considered the difference between a mature market as opposed to emergent ones, and addressed differences between Western and Eastern cultures.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: NK Decorative arts Applied arts Decoration and ornament ; Brazil ; China ; clothing ; consumer behaviour ; design ; design management ; fashion ; fashion product development ; marketing ; marketing management ; United Kingdom ; user needs