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Title: Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries
Author: Culling, Benjamin George
ISNI:       0000 0001 3400 0613
Awarding Body: De Montfort University
Current Institution: De Montfort University
Date of Award: 2006
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Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available